Privacy policy

This Privacy Policy (“Policy”) explains how Rovo Lyfe (“Rovo Lyfe,” “we,” “our,” or “us”) collects, uses, shares, and protects personal information obtained through our website, rovolyfe.com (the “Site”). We take your privacy seriously and handle personal data in accordance with applicable privacy and data protection laws. By using or accessing the Site, you agree to the practices described in this Policy.

1. Questions and Contact Information

If you have questions about this Policy or our data practices, you may contact us at:

Rovo Lyfe
Email: info@rovolyfe.com

2. Information We Collect

We collect only the information necessary to operate our business, fulfill orders, and enhance your experience. Types of information we collect include:

a. Device and Website Usage Information
When you visit the Site, certain technical details may be collected automatically. This can include IP address, browser type, operating system, time zone, referring pages, pages viewed, and interactions with the Site. Cookies and similar technologies may be used to support site functionality, analytics, and personalized content.

b. Order and Transaction Information
When you place an order, we collect information needed to process the transaction, such as your name, email, billing and shipping addresses, payment details, and phone number. This information is used to confirm payment, ship products, and provide order-related communications.

c. Customer Communications
If you contact us for support or inquiries, we retain the information you provide along with our correspondence to respond effectively and improve customer service.

3. How We Use Personal Information

We may use personal information to:

  • Process and fulfill orders, returns, and exchanges

  • Communicate regarding purchases, shipping, or customer inquiries

  • Operate, analyze, and improve the Site

  • Understand customer preferences and usage trends

  • Send marketing or promotional communications where permitted

  • Detect, prevent, or investigate fraud and unauthorized activity

  • Comply with legal, regulatory, or contractual obligations

4. Information Sharing and Disclosure

We do not sell or rent personal information.

Personal data may be shared only with trusted third-party service providers that support our operations, including:

  • Shopify, our e-commerce platform: Shopify Privacy Policy

  • Payment processors and financial service providers

  • Shipping carriers and fulfillment partners

  • Email delivery and marketing platforms

  • Analytics, security, and technical service providers

Information may also be disclosed to comply with legal obligations, enforce our policies, or protect the rights, safety, and property of Rovo Lyfe or others.

5. Marketing, Advertising, and Analytics

To enhance services and deliver relevant advertising, we may use third-party tools such as:

  • Google Analytics (opt-out here)

  • Shopify Audiences

  • Social media and advertising platforms

You can manage or opt out of interest-based advertising using:

6. Your Privacy Rights

Depending on your location, including jurisdictions such as the EEA, UK, or California, you may have rights to:

  • Access personal data we hold about you

  • Correct inaccurate or incomplete information

  • Request deletion of personal data, where permitted by law

  • Object to certain processing activities, including marketing

  • Request data portability

Requests may be sent to info@rovolyfe.com. Identity verification may be required before we process your request.

7. Cookies and Tracking Technologies

Cookies and similar technologies are used to:

  • Maintain shopping cart and user preferences

  • Analyze website performance and usage patterns

  • Deliver personalized content and advertising

Most browsers allow you to manage or disable cookies through settings. Disabling cookies may affect Site functionality.

8. Data Security

We implement reasonable administrative, technical, and physical safeguards to protect personal information against unauthorized access, disclosure, or misuse. While no system is completely secure, we regularly review and improve our security measures.

9. Data Retention

Personal information is retained only as long as necessary to fulfill the purposes described in this Policy or as required by law, including for accounting, tax, and record-keeping purposes.

10. International Data Transfers

Personal information may be transferred to and processed in jurisdictions outside your place of residence. Appropriate safeguards are used to protect personal data in accordance with applicable laws.

11. Children’s Privacy

The Site is not intended for individuals under the age of 13, and we do not knowingly collect personal information from children. If we learn that a minor has provided personal data, we will take steps to delete it promptly.

12. Changes to This Policy

This Policy may be updated periodically to reflect changes in business practices, legal requirements, or operational needs. Updates will be posted on this page with a revised effective date. Continued use of the Site after updates constitutes acceptance of the revised Policy.

For More Information

If you have questions about our policy, don’t hesitate to reach out, we’re always happy to help however we can.

Business Name:
Rovo Lyfe

Business Hours:
Monday–Friday, 9:00 AM – 5:00 PM EST

Business Email:
info@rovolyfe.com

Business Address:
1765 Westgate Parkway SW
Atlanta, Georgia 30336
United States
Fulfillment center address. This location is not open to the public.